“Double 11″ e-commerce platform sales / automotive aftermarket in China
“Double 11″ e-commerce platform sales are hot, whether the automotive aftermarket can be boosted Double 11 is a popular event for live e-commerce, and it is also the largest bonus traffic for e-commerce. This year’s Double 11, more and more physical shopping malls and stores participated in this activity, and even launched promotional discounts that are as vigorous as e-commerce platforms. Clothing, food, housing, and transportation are all infiltrated to attract customer flow and drive Consumption. The popularity of Double 11 has gone online and offline, and it has become a big day for the entire sales industry to jointly promote. According to data from Nebula, the GMV of the 2022 Double 11 event will reach 1,115.4 billion yuan, a year-on-year increase of 13.7%. Live e-commerce companies represented by Douyin, Diantao, and Kuaishou have a total transaction volume of 181.4 billion yuan on Double 11 this year, a year-on-year increase of 146.1%, far exceeding expectations. Everyone knows that Douyin is now an important platform for merchants in various industries to participate in sales. During this year’s Douyin Double 11 (October 31st to November 11th), the number of merchants participating in the Double 11 event in Douyin e-commerce increased by 86% year-on-year , the transaction volume and customer unit price of multiple stores doubled. In this context, this year’s Double 11 also brought unexpected gains to the auto industry. Car companies are actively participating in the battle. Since the end of October, there have been car brands warming up on major e-commerce platforms. In the early morning of November 11, this shopping carnival reached its climax. Work hard, keep promoting products and explaining promotions to fans. Under the high sales promotion sentiment of Double 11, various car companies have spared no expense in promoting promotions, such as “dividing up tens of